Advertising News
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  • D'Esterre takes global role for Vidal Sassoon
    Hong Kong - Leo Burnett's global brand director for Rejoice Antoni d'Esterre has been assigned to oversee the management of Vidal Sassoon, a hair care brand under Proctor & Gamble.

  • Brands heat up Christmas atmosphere in MTR
    Hong Kong - Luxury brands bracing for a gray Christmas selling season are launching major advertising campaigns in MTR stations across Hong Kong to heat up festive atmosphere.

  • Band to market Sennheiser headphones
    Singapore - Sennheiser Consumer Electronics has appointed marketing and advertising agency Band to market its headphone products, following a global pitch.

  • Sentosa to Saatchi Lab
    Singapore - Sentosa Leisure Group has awarded its two year tactical marketing account to Saatchi Lab, replacing incumbent AGI Communications in the process.

  • Inno-Tech takes a stake in Great China Media
    Hong Kong - Inno-Tech Holdings has agreed to acquire a 23% share of advertising agency Great China Media Holdings after both parties found common interest in investing in advertising projects within the hotel portfolio managed by Inno.

  • Bloodied Mary
    Singapore - The Traffic Police Department of Singapore has reverted back to shock tactics with the launch of a new anti-drink drive campaign which also marks the Department's first ever effort online.

  • VivoCity up for grabs
    Singapore - VivoCity has put its creative account up for pitch as part of its annual review of the business.

  • SPH ramps up cross-media offering
    Singapore - Singapore Press Holdings (SPH) is expanding its range of cross-media advertising packages in a move it says it is not tied to the impact of the global recession.

  • Upside to the downside
    Singapore - A mini-revolution could well be on the cards in the advertising industry, as more and more larger clients opt to use local interactive agencies with their lower cost overheads and ability to get things done quickly. That's the view of The Upper Storey's newly appointed business director Euan Wilcox.

  • P&G triggers olfactory response
    Singapore - Procter and Gamble (P&G), with the help of Zenith Optimedia, has rolled out an experiential campaign for Clariol Herbal Essences on JCDecaux's network.

  • Leo Burnett makes key China hire
    Shanghai - Wei Wei Chen will take over as chairman and CEO of Leo Burnett Group Shanghai and executive director for China from early January, replacing Dean Bramham, who is said to be taking long service leave.

  • SMU hires MEC
    Singapore - Singapore Management University has appointed Mediaedge:cia Singapore to handle its media account following a pitch.

  • Microsoft brings online world alive
    Singapore - Microsoft has launched a Draft FCB-created ‘Your World on Live' campaign for the suite of services offered by the new Windows Live Messenger.

  • Brand's gives health advice in trucks
    Hong Kong - Health supplement Brand's is heavily targeting office ladies via a series of outdoor marketing executions for its bird's nets product, a ready-to-serve health drink.

  • Lowe China readies for tougher times
    Shanghai - While some agencies are feeling the credit crunch and trimming their operations, Lowe China is recruiting a large team of senior executives across its planning and creative departments.

  • Anti-drug effort targets glue sniffing
    Singapore - JWT is behind the new National Council Against Drug Abuse campaign which involves a series of outdoor ads depicting through letters, people's real life experiences with inhalant abuse.

  • OMG snares digital guru from Canada
    Regional - Omnicom Media Group has hired Lee Smith from its Canada operations as regional head of digital in Asia.

  • Ad watch MMHK Dec
    McDonald has camouflaged its image in the latest campaign for the Quarter Pounder product recently launched in Tokyo.

  • A Pitch To Remember - MMHK December 2008
  • The Pitch: When the going gets tough, the government gets going
    Every business has its modus operandi of dealing with the global economic crisis - some lay-off, some freeze hiring, some seek policy support to bail them out and some turn towards government accounts to make sure business keeps flowing.